American Express

💳 American Express Gold Card Launches with 50k Bonus and 4x at Restaurants 💳

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The American Express Premier Rewards Gold card has long been a card I would not recommend to many. For the mid-size annual fee, you were not getting anywhere near half the benefits of paying all the way up for the Amex Platinum card.

But today they launched a revamp to the card, renaming it as the American Express Gold Card, and it is now available. The official signup bonus is 25,000 Membership Rewards points when you spend $2,000 in 3 months.

But for some reason, personal referral links are offering 50,000 instead of 25,000 points. We don’t know how long that will last. Now the link I just pasted in is for a Business Platinum (because I don’t have the Gold), however, you can simply follow these two steps to get the 50k offer (after you click the link which will open in a new window).

You’ll see this at the very bottom of the page you land on.

If for some reason you don’t have that bar at the bottom, then scroll back up to the top just under the header and look for this:

You should have one or the other.

Then click this:

Finally, you’ll see the new Gold card on the right side:

You can even use this technique to refer yourself from another Amex card. Failing that, here’s my own link to the 50,000 point Amex Gold bonus.

One big surprise we didn’t expect: The annual fee has risen from $195 to $250 and is not waived the first year. Those that applied yesterday or earlier really got the best deal, but we have to deal with where we are today, right?

Somewhat making up for that is an offer for those that apply by Jan 9, 2019 to receive 20% back as a statement credit when you dine at restaurants (US only) within the first 3 months of your Card Membership, up to $100 back.

amex rose goldLet’s take a look at why this card is suddenly so impressive. And it’s not because it will now come as a metal card in your choice of two colors, Gold or Limited Edition Rose Gold (available until Jan 9, 2019 only), although I’m sure that will sell many additional cards.

In the revamp, cardmembers now get, in exchange for their $250 annual fee: 

  • A $120 Dining Credit: $10 monthly dining credit each month – must be used for one of the following: Grubhub, Seamless, The Cheesecake Factory, Ruth’s Chris Steak House, Shake & Shack. Must enroll first and pay using Premier Rewards Gold card.
  • 4X points: US restaurants
  • 4X points: US supermarkets, up to $25k per calendar year.
  • 3X points on flights booked directly with the airline or on Amextravel.com
  • It also still comes with a $100 annual airline fee credit (for one designated airline and on ancillary fees only).

Note that the card will no longer earn 2x on gas.

amex prg revamp

What about the annual fee? Are the benefits worth it?

For most of us in big cities, ordering in at least once a month is a given. Using the credit for Seamless/Grubhub is a no brainer (and smart for Amex as you probably order many more times than 1x a month and will now set your default card to PRG).

This reduces your net annual fee to $75. But that ancillary fee for airlines has ways of being used for gift cards – assuming you wouldn’t actually use it for ancillary fees like checked bags anyway) so now you get paid $25 a year to have the card.

And then on top of that, you’ll get 4x on dining – clearly topping the 3x on many other cards like the CSR. While you can’t use Amex points at 1.5 cents a point like CSR, you can certainly get great value by transferring the points to airlines. I value Amex points around 1.8 cents each because of its transfer partners, meaning dining spend is a net effective 7.2% rebate.  Ditto here for spend at supermarkets (where you can probably also get 4x MR points on some gift cards).

I’ll be getting this card myself. It seems like dining spend has a new card in my wallet. 

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Are you getting this card?  Let me know here, on Twitter, or in the private MilesTalk Facebook group.

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