Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles - Loyalty Eligible Hotel Bookings

Update: The promo link below for 1,500 miles upon creating an account (no purchase required!) has been extended to expire October 31, 2025 along with the 10X promo offer on Loyalty Eligible Hotels.

Our Facebook Live session with Rove has been rescheduled to this Friday the 24th at 2:30 ET following technical difficulties on Monday. (Register here)


If you still haven’t heard of Rove Miles, you’re about to. 

For years I have been begging for a company to offer portal bookings that were “direct bookings” in exchange for a much lower earn rate to compensate for the significantly lower commission these bookings earn. 

As of today, Rove Miles is doing just that.

First, you’d be forgiven if you haven’t yet heard of Rove Miles. It took me a bit of time to get up to speed with them. I met up with Max, one of the co-founders, a few weeks ago in NYC and they definitely appear to have a firm understanding of this market, perhaps best shown by how far. they have gotten in such short time.

They have a number of useful transfer partners (and I expect more to come):

  • Aeromexico Rewards
  • Cathay Pacific AsiaMiles
  • Etihad Guest
  • Finnair Plus (which means all Avios programs via transfers)
  • Air France Flying Blue
  • Hainan Airlines Fortune Wings Club
  • Air India Maharaja Club
  • Qatar Privilege Club (again, that means any Avios in the end)
  • Thai Airways Royal Orchid Plus
  • Turkish Airlines Miles&Smiles
  • Vietnam Airlines Lotusmiles
  • Accor Live Limitless (ALL): 1.5 to 1 ratio

They even have two limited time transfer bonuses going on at the moment: 20% to both Air France Flying Blue and Finnair Plus.

The main way to earn Rove Miles is booking flights (earn 1X-10X miles, but yes, that is a portal booking, booking hotels (previously only prepaid, but you get the miles immediately and I have seen as high as 71X on hotels and yes, that means you could book a $1,000 hotel and earn 71,000 miles, usable immediately), and shopping rewards (like Rakuten).

With this announcement, Rove users can book Loyalty Eligible hotels directly on Rove’s platform—and still earn hotel points, elite night credits, and status benefits in addition to Rove Miles.

To celebrate the launch, Rove is offering double Rove Miles on all Loyalty Eligible hotel bookings through October 31, 2025—totaling 10x Rove Miles per $1 spent—in addition to any hotel points and credit card rewards earned.

When available, Loyalty Eligible rates will appear in search results right next to standard rates. Once booked, these reservations sync seamlessly with each user’s hotel loyalty account.

To celebrate this launch (which, if I have not been clear enough about, I love!) I have two things to note:

  • I asked for something for MilesTalkers – and I got it. If you are new to Rove Miles, use my link and get 1,500 Rove Miles immediately on account creation. You don’t need to even complete a booking to earn those 1,500 miles. But you will only get 1,500 miles if you signup by October 21st! After that, you’ll get 500 miles when signing up from the same link. There are a few other blogs out there with the same offer but none have better.
  • I asked Carissa Rawson, Director, Travel and Marketing for Rove, to host a Facebook Live for the MilesTalk Facebook group. We are going to do that on Monday October 20th at 3pm ET (yes, a recording will be available if you can’t make that time). That will be your opportunity to “Ask Rove anything” about literally anything. Carissa will demo the platform for us, including the new “Loyalty Eligible Hotels” feature and then you can ask anything you want. Feel free to start dropping any questions or comments in the Comments below and we’ll make sure they are answered on the Live. Here is a direct link to RSVP for the Facebook Live.

I know you can already get rewards for direct bookings going through portals. For instance, Rakuten will give you 4X on a Marriott booking today and those can be earned as American Express Membership Rewards points (and soon you’ll be able to earn Bilt points via Rakuten). But that’s not consistent. At any time I might want to book a hotel that is paying only 1X or 2X on Rakuten or another portal but is still 5X at Rove. That is when it will be easy to choose Rove.

I will note that as of now these are prepaid bookings, but you can cancel them according to the terms of the specific booking. Rove is the merchant of record, so use a credit card that has a bonus multiplier for (all) hotels. Also, it might be a bit confusing in the UI to tell which bookings are eligible once you click into the hotel. Right now the best clue is the 10X earn. On the next screen it will either say something like “World of Hyatt Eligible.”

Happily, if you do accidentally choose a non-eligible rate you will see a warning that says: This is a preferred rate through Rove, which is not eligible for loyalty benefits with World of Hyatt. View World of Hyatt rates here.

I *assume* Cashback Monitor will soon be showing the 5X on Rove (10X until October 31, 2025) for comparison as well…

Below are some images of the Loyalty Eligible Hotels feature: 

Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles – Loyalty Eligible Hotel Bookings
Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles – Loyalty Eligible Hotel Bookings
Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles – Loyalty Eligible Hotel Bookings
Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles – Loyalty Eligible Hotel Bookings
Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles – Loyalty Eligible Hotel Bookings
Rove Miles - Loyalty Eligible Hotel Bookings
Rove Miles – Loyalty Eligible Hotel Bookings

Thoughts?

Let me know below in the comments, on Twitter, or in the private MilesTalk Facebook group. And don't forget to follow me on Instagram for all sorts of tips on miles, points, credit cards, and travel.

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You can find credit cards that best match your spending habits and bonus categories at Your Best Credit Cards

New to all of this? My “introduction to miles and points” book, MilesTalk: Live Your Wildest Travel Dreams Using Miles and Points is available on Amazon and at major booksellers.

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