British Airways

TRIPLE eShopping bonuses with British Airways Avios until May 31

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British Airways’ Avios are an interesting currency for US customers. For long haul premium trips, these miles are some of the worst. With their high miles charges and high surcharges, it’s never a good deal on longhaul premium cabin travel.

But the sweet spot is on shorthaul flights, which in Europe start at only 4,000 Avios off-peak and 4,500 peak (one way) for flights within Europe 650 miles or less.  They are 6,500 / 7,500 Avios up to 1,150 miles. You can also redeem on American Airlines domestically in the US/Canada, but those start at 7,500 Avios.  NYC-YYZ or NYC-YUL would be 7,500 as would NYC-MIA.  You can see that there are good reasons to collect Avios. And flights on AA do not have any additional BA surcharges.

So, this eShopping sale from BA presents some huge opportunities to get free flights for buying what you might already be buying. Let’s see what is on promotion and then discuss the deal:


Take Neiman Marcus. At a whopping 18 Avios per dollar spent, buying the already half price women’s Canada Goose coat for $475 would net you 8,550 miles – enough for a short-haul off-peak round trip in Europe! Or a one way from New York to Miami.   Just a reminder, though, that you’ll need to find sAAver (the low level) availability with American Airlines in order to redeem Avios for that flight. Valuing Avios at even a bare minimum of 1 cent / point would mean an $85 discount on that $475 coat. But on a shorthaul, you are probably saving at least $100-$150 each way – so you can easily recover 25% or more of the cost of your merchandise by spending those Avios wisely. is 21 Avios per dollar (on select categories). A $500 piece of furniture would earn you 10,500 Avios.

I would never buy something at full price just to get more miles, but if you can find items you would buy regardless and on sale, this presents a fantastic opportunity to collect another reward currency that can have some very good redemption values.  I also wrote just yesterday about miles-earning eShopping and dining portals in general, so be sure to read that post as well.

Are you going to buy anything just for the Avios?