Hilton Honors announced today that it is permanently extending its Points expiration policy from 15 to 24 months, allowing members more time to keep their accounts active.
This is, of course, great news, although, maybe they shouldn’t expire at all?
Maybe it’s just me – but if you’ve earned the points, you should keep the points.
I totally understand the concept of “if you haven’t earned or spent in two years, you aren’t loyal” and the concept of the “liability” on the loyalty program’s balance sheet. However, the sting of expiring points on someone can cause outsized bad will. And if they are sitting on a large balance, they were obviously loyal before and *could be* again. If they aren’t punished for the short term.
In any event, that’s just a long way for me to say that Hilton has changed their points expiration policy and points will now expire after 24 months of inactivity. You can earn or spend points in almost any way to extend the expiration.
Thoughts?
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