marriott bonvoy personal personalized ambassador elite

Marriott Ambassador elites were certainly (and understandably) upset when they lost access to personalized Ambassadors (concierges). They were relegated to a general Ambassador line with varying degrees of service.

Today, Marriott tells me that personal concierges are back. 

If you are an Ambassador, you can expect to receive the following email today:

We have big news, [name] — your personal Ambassador will be reaching out to you next month. We hope you’re as excited as we are! Our team has been working behind the scenes to make sure that everything is ready for this new, customized service.

Starting in June, your Ambassador will reach out to get to know you and unlock exceptional travel experiences with personal touches. 

As we prepare for this next milestone, we encourage you to take a moment to personalize your profile with your travel preferences. This first step is essential for getting the most out of your travels and experiences.

We’re thrilled to offer you this exclusive relationship in addition to continued access to our Anytime Ambassador team members, who can assist you with urgent or time-sensitive requests. You can learn more about the team here.

We look forward to sharing the adventures ahead!

On the surface, this is certainly great news and will delight the Ambassador elites that, in additional to earning 100 elite nights in a calendar year must also spend $23,000 USD to earn the status.

With Ambassadors dissatisfied with the impersonal service from the generic line, there was little differentiating this from lower tier Titanium status.

Certainly, if Marriott gets this right and has well trained Ambassadors (along the lines of Hyatt Concierges, which also have better and worse concierges) that can truly delight their Ambassadors with things like confirmed upgrades on special occasions, welcome gifts tailored to their preferences, etc, then they likely stand a better chance of holding onto these elites, even as the value of Bonvoy points has gone down with dynamically priced awards as of this year.

Marriott offer more specifics here.


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