General

Alaska Airlines and Virgin America finalize merger

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The highlights of the combination of the two airlines are as follows and *does not* yet include a combination of the frequent flyer programs:

 

Starting Monday, December 19, you will be able to:
1. Earn Alaska miles on Virgin America flights.
Earn miles on more flights across the U.S., including five times as many daily flights between the West Coast and New York.
For our California customers, you’ll have double the daily flights from the Bay Area and LAX and nearly double the flight options within California.
2. Book Virgin America flights on alaskaair.com.
3. Receive priority check-in and boarding when flying on Virgin America for Mileage Plan™ MVP, Gold, and Gold 75K members.
Effective Monday, January 9, Mileage Plan members will be able to use miles for award travel on Virgin America.

 

What this means for you depends on which program you have your miles in. For VA flyers, you have a massive new route network to work with and you can reference this award chart.  Alaska flyers, to me, benefit most from the VA flights for cross country service where the premium experience will be better than they are used to.