The Outset Collection is Hilton’s 25th brand. They say the “Outset Collection will join Hilton’s robust Lifestyle portfolio, which also includes NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo and Motto.”
In positioning the brand, they say that the “Outset Collection will feature a range of hotels, with upscale finishes and story-driven design.”
From the press release, it sounds like it’s going to be a bit of a catch-all brand for independent hotels that tend towards the upscale side of things, but I don’t think they will all necessarily be full service as they also say “food and beverage offerings will vary across the brand, based on market demand, guest sentiment or hotel experience, ranging from cafes with light bites to full lunch and dinner concepts.”
My hunch is that it will be a bit of a hodge hodge of hotels that lean to the upscale side of things. You can certainly have a hotel without a robust food offering that is still a fantastic hotel, of course, although I tend to think of anything Id consider luxury to have at least one upscale dining option.
Personally, I find it a bit tough to keep track of 25 brands and why I might want to choose it for any particular stay and might have preferred to see these aligned with a Curio or Tapestry collection, but presumably these are going to be hotels they don’t think fits that mold….
Thoughts?
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